THE WORLD ARCHITECTURE
AND DESIGN AWARD
Prix Versailles Europe 2021 Hotels - Castello di Reschio (Reschio, Italy)
Culture and commercial architecture: two domains that are often depicted as contradictory. Indeed, commerce is associated with utilitarian functionalism, immediacy, playing it safe, and an impoverished style.
Whilst culture is associated with beauty, creativity and a disinterested ideal.
Naturally, this opposition is not systematic, and there are many high quality examples of their coexistence.
However, such examples remain a rarity. The end goal of the Prix Versailles is to alter this state of affairs by merging these opposites together.
This perceived contradiction is emblematic of a stage in the modern era that is on the brink of becoming outdated.
The new period into which we are entering demands quality in all things: culture needs to break out of its ivory tower, without overlooking commercial aspects. Conversely, commerce must progressively adopt the goals of environmentalism, quality, creativity and innovation.
Where we saw disjunction before, today’s era calls for conjunction.
The Prix recognizes the most remarkable structures, in terms of both interior and exterior architecture.
Because the Prix is associated with Versailles, we want that world renowned symbol of beauty and elegance to serve not as a model but as a beacon or impetus for quality commercial architecture, today and tomorrow.
SERVING CREATIVITY AND SUSTAINABLE CITIES
The Prix Versailles is an original programme with the very clear aim of fostering better interaction between the economy and culture. It underlines the role economic agents can play, in all sectors, to enhance, embellish and improve living environments.
This everyday architecture can be a lever for sustainable development where ecological (green economy), social and cultural (purple economy) dimensions intersect.
Chairman of the 2019 World Jury
Secretary General of the Prix Versailles
Master of Ceremony
Paris, UNESCO | 12 September 2019
Meeting of the World Jury
Paris, UNESCO | 15 May 2018
Member of the 2018 World Jury